At Westfield Arkadia in Warsaw, one of Poland’s largest shopping centers and among the largest in Europe, a large-format curved LED display creates a new focal point within the retail environment. The screen’s distinctive curved structure adds depth to the space, providing an immersive canvas for advertising, branded content, and 3D visual experiences.
Project Location
Warsaw, Poland
Product Model
Curved Commercial LED Display
Application
Retail Mall DOOH & 3D Advertising Canvas
Curved by Design. Built for 3D Content.
Rather than functioning as a conventional flat digital screen, the installation uses its curved form to extend the visual experience into the surrounding space. Positioned within a high-traffic shopping environment, it creates a strong visual touchpoint for shoppers while giving brands a more creative format for digital storytelling.
The curved surface opens up new possibilities for perspective-driven content, allowing graphics and 3D visuals to interact naturally with the screen’s geometry. Dynamic imagery can flow across the display, creating a stronger sense of depth and movement from different viewing positions. Integrated into one of Warsaw’s major retail destinations, the LED installation combines architectural form with digital media — turning an everyday shopping environment into a more immersive and memorable visual experience.
Project Highlights
Seamless Curved Architectural Design for Enhanced Visual Depth
Optimized Geometry for Perspective-Driven Naked-Eye 3D Content
High Impact Placement in Premier European Shopping Destination
Wide Viewing Angles Providing Dynamic Experience from Every Position
