Outdoor Display

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Project Overview

Fabulux has delivered a monumental digital masterpiece to the heart of Abu Dhabi, U.A.E., with a sprawling 480 sqm DOOH installation atop the prestigious Shining Tower. Featuring our high-performance PT Series 10mm, this giant screen stands as one of the most prominent digital landmarks in the capital. Engineered to thrive in the intense solar radiation and high-temperature environment of the Middle East, this installation provides an elite global platform for luxury branding and high-impact digital out-of-home advertising, visible to thousands of commuters across the city’s skyline.

Location

Abu Dhabi, U.A.E.

Product Model

PT Series 10mm

Display Scale

480 sqm Massive Surface

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Project Solution

Operating a 480 sqm display in the Gulf region presents unique technical challenges, primarily heat management and color degradation from UV exposure. The Fabulux PT Series was selected for its industrial-grade components and advanced cooling architecture, specifically designed to maintain peak performance in temperatures exceeding 50°C. With a stable brightness of over 6,500 nits, the screen pierces through the desert glare, ensuring that advertisements remain crystal clear and color-accurate throughout the day.

The installation utilizes a robust, lightweight cabinet structure that allows for seamless integration onto the curved architectural elements of Shining Tower. Beyond its physical durability, the PT Series incorporates energy-saving driving technology that significantly reduces the carbon footprint and operational costs of such a large-scale project. This DOOH asset not only redefines Abu Dhabi’s modern aesthetic but also offers advertisers a high-traffic, premium-visibility gateway to reach the U.A.E.'s elite audience.